For many brands and businesses, social media is a crucial platform to stay in touch with their customer base. It is for this reason that we must learn to communicate on such platforms effectively, and this depends mainly on the knowledge of WHO we are communicating with on such platforms. Being aware of who our audiences are is very important in determining how best to communicate with them.

In today's 'How to Tuesday' post, which is brought to us thanks to a collaboration between Schools & Agents and BaiLogik, we shall be taking a look at some of key points to take into consideration when communicating on Social Media.